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Google Analytics

Web analytics

by Google · Analytics

Free · $0
Free trial
Browser Based
Enterprise
API Available
4.4(44,000 reviews)

About Google Analytics

Free web + app analytics, now GA4.

Key features

  • Events
  • Audiences
  • Explorations
  • BigQuery export

Pros

  • Free
  • Ubiquitous

Cons

  • GA4 has a learning curve

Integrations

Google Ads
BigQuery
Search Console

Reviews

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FAQ

Does Google Analytics offer a free trial?

Yes — a free trial is available.

How much does Google Analytics cost?

Pricing: Free, starting at $0.

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