SaaS Blog
Fresh posts from top SaaS blogs, updated hourly. Curated from SaaStr, ChartMogul, Paddle, Indie Hackers, OpenView and Baremetrics.
Don’t Put AI on Your Hot Leads. Put It on the Ones Your Reps Will Never Call. There’s Millions in Revenue There.
From The Agents, our weekly podcast on how we deploy and run AI agents at SaaStr, and how to do it yourself. The other night I was talking with an AI CEO and their head of marketing, and they told me the same thing I hea
Should You Visit More Of Your Prospects In Person? Almost Certainly
I remember the first customer I lost due to not showing up in person. They were a Fortune 50 customer. We did a CSAT survey, and every user loved us. The implementation was flawless. There were zero issues. And … w
Dear SaaStr: Should Both Founders Come to VC Pitches?
Dear SaaStr: Should both founders be at investor pitches, or just one is one? Both own 50% BTW. The CEO should always be at every VC pitch. The other founder? It is nice to have them there, especially if she or he can an
SaaStr Takes on This Week’s 20VC: Why OpenAI Giving the Govt 5% Might Make Sense, the Death of Block Risk, and Why Frontier Models Are the Cheapest
A few days after every 20VC x SaaStr pod, I’m gong to write up the stuff going foward I went deep on, and wanted to go … even deeper on. We covered a lot this week with Harry Stebbings and Rory O’Drisco
The PE Software Backlog: Will 1,000+ Unicorns Ever Get Sold or Go Public?
Per the Wall Street this week, private equity will need about nine years to clear its backlog of unsold portfolio companies. And that’s the conservative version. Bain’s 2026 Global Private Equity Report puts
One Way to Build a Great AI Agent: Just Start With a Dashboard, Then Add the Agent
You can buy an AI agent to get started. There are great ones out there, and that’s a perfectly fine place to begin. You can see our full AI Agent stack here, and just copy us. But if you want to build your own, her
SaaStr AI App of the Week: Willingness to Pay. The Pricing Firm B2B + AI Companies Call When Per-Seat Stops Working
Our AI App of the Week this week … isn’t quite an AI app. But it’s a service that solves one of the toughest problems in B2B + AI today: how to price. The Bottom Line: Willingness to Pay is Ulrik Lehrsk
5 Interesting Learnings from Vertical B2B Leader ServiceTitan at $1B+ in ARR. Not Slowing Down, Growing 25%, Fintech Growing Fastest, 110% NRR
ServiceTitan has somewhat quietly become one of the most important vertical software stories of the past decade. It sells an end-to-end operating system to the trades: HVAC, plumbing, electrical, roofing, garage doors. A
The Builder’s Economy: 10 Metrics from ICONIQ’s Newest 2026 State of AI Report
ICONIQ just released the third edition of its State of AI report, subtitled “The Builder’s Economy,” built on a Q2 2026 survey of roughly 305 executives at software companies building AI products. The t
Dear SaaStr: How Do We Reduce Churn?
Dear SaaStr: How Do We Reduce Churn? Churn is one of the most critical metrics in software. Maybe really the most critical in the end. With too much churn … in the end, it just doesn’t compound. It’s the sile
PLG Is Getting More Technical, More Cross-Functional, and More Human
The vast majority of our customers are building ambitious SaaS businesses by way of smart, opinionated products. They don’t have massive amounts of capital, rooms full of Enterprise AEs, or six-figure contracts. In the m
From Signup to Value: How AI Is Changing Activation in SaaS
Users are trying a new product and getting to value faster than ever. That first “oh, this actually works” feeling, which used to take days of setup and onboarding, is now happening in the first session, sometimes in the
ChartMogul + Crono: bringing outbound workflow to ChartMogul CRM
Outbound sales is really about one thing: starting the conversation. When it’s done well, it isn’t about pressure or persuasion tricks. It’s about showing up with something genuinely worth offering. That could be an indu
Introducing the native ChartMogul integration for n8n
We’re excited to share that ChartMogul is now available as a native integration in n8n, giving you a faster, easier, and more flexible way to build automated workflows around your customer data. If you’re already using n
AI in SaaS: What the Law Currently Says
AI has moved from a side project to a core capability in SaaS products. Teams are integrating LLMs into customer support workflows, analytics pipelines, internal tools, and even core product features. If you’re experimen
Why it has never been easier or cheaper to build a high-accuracy SaaS attribution model
Marketing attribution in SaaS has a reputation for being complex, unreliable, and expensive. Over the last fifteen years, the industry has focused heavily on pipeline performance marketing. Many teams have over-indexed o
Fast forever: how to keep shipping at speed as your SaaS company grows
We’ve been building ChartMogul for more than a decade. I’m a product-focused generalist and a solo founder with a deep love for design and detail. Over the years, I’ve come to believe that a company’s rate of innovation
Enhanced support for tracking free trials and freemium subscriptions in ChartMogul
SaaS companies have long relied on free trials and freemium tiers to reduce adoption friction and grow faster. They are powerful strategies that allow users to experience value before making a purchase. But until now, it
Model your SaaS growth with Scenarios
What would happen if you reduced churn by 20%? Raised prices by 10%? Doubled your free trial volume? With ChartMogul’s new Scenarios feature, you can explore how key business decisions might impact ARR and subscriber cou